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Marketing’s pay inequalities and McDonald’s brand strength: Your Marketing Week
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the persistent pay discrepancies in marketing to McDonald’s crediting its “marketing machine” , it’s been a busy week. Here is my take.
Time to act
Marketing Week is here to celebrate the best of the industry. We’re also here to lay bare the worst. Since we started collecting demographic data in our annual Career and Salary Survey, we have found consistent gaps in remuneration based on gender, ethnicity and socio-economic status. This year is no different.
