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‘Thinking differently’: How UK brands are innovating to stay relevant
UK brands are often accused of a lack of innovation, but is this fair? Marketers explain what they’re doing to stay relevant and drive growth.
By Molly Innes
It’s a regular occurrence that British brands are accused of a lack of innovation. From product to team structure and building customer experience, the story seems to go that UK brands have a long way to go in catching up to their global peers.
