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‘We always follow the customer’: John Lewis’s marketing boss on its loyalty plans
With the development of its revamped pan-partnership loyalty proposition underway, the business is hoping to encourage more “cross-shopping” across John Lewis and Waitrose.
The John Lewis Partnership is upping its focus on customer as it looks to draw even greater synergies between the John Lewis and Waitrose brands.
One way it is hoping to do this is through the development of a new pan-partnership loyalty proposition – plans of which were revealed this week, which will have “customer insight, personalised value and experiences” at its heart.
