After nine years leading marketing at Ikea, Peter Wright has ambitious plans to grow the Specsavers brand using his global expertise, purpose-driven mindset, and hands-off approach to leadership.
Peter Wright is only eight weeks into his new job as CMO at Specsavers, but already he’s thinking about how he can add more value to the brand, adjust its operations and help to steer it in a global direction.
Wright replaces Katherine Whitton, who announced her departure from the Guernsey-based business late last year.
Ikea’s new campaign aims to tackle the issue of sleep problems amid Covid-19 and position its products as the answer.
Ikea’s innovation and sustainability commitments have positioned it above competitors in consumers minds, earning it a nomination for Marketing Week Masters Brand of the Year, powered by YouGov.
Motor retailer Halfords has introduced dynamic pricing in its services business to drive profitability by directing demand to its under-utilised autocentres.
The Competition and Markets Authority will probe the extent price promotions are only available to people who sign up for loyalty cards.
The broadcaster’s CMO Penny Brough exclusively tells Marketing Week the inside story about why it felt the need to make the change to U, the research that underpinned it and what it hopes it will achieve.
Marketing Week is proud to name HSBC’s Ucheora Obi-Wheeler as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
