Burger King’s UK marketing boss on why she ignored the doubters
Story of My CV: Always on the look-out for the next challenge, Katie Evans developed a love for the fast-paced world of FMCG that took her from Heinz to Krispy Kreme to Burger King, with a brief spell launching her own fashion business.
Katie Evans likes to be challenged. Whether it was leading marketing on Gourmet Burger Kitchen’s brand turnaround or founding her own business, the marketing director of Burger King UK likes to jump in at the deep end.
“I don’t ever take on a role where I haven’t been slightly daunted by the challenge,” Evans explains.
Having spent an Erasmus year studying in France, Evans was convinced she wanted to work in the Parisian luxury goods market. However, after joining the graduate programme at global data science company Dunnhumby and working on brands like Weetabix and Warburtons, she developed a love for FMCG.
Two years later, and desperate to work brand-side, Evans began applying for jobs, despite being told repeatedly by recruiters she would fail.
“Every recruiter I spoke to told me it would be a hard as I wasn’t a ‘classical trained marketer’. They said ‘you’ll have to start at the bottom again’ which I couldn’t really accept,” she explains.
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