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Is inflation triggering a tipping point for retail media?
As UK inflation exceeds 10%, could the cost crisis fuel a boom in retail media as brands go in search of targeted promotions aimed at cash-strapped consumers?
Times of social upheaval can lead to seismic changes in consumer habits – and there is no need to trawl the history books for examples.
Now, enjoyment of the UK’s heatwave summer is being marred by consumers who already fear the arrival of their winter heating bills. Could rampant inflation, rising interest rates and fear of a prolonged recession lead to a boost for retail media networks, as customers seek the best value available through loyalty scheme rewards?
